Learn all about Google Ads, the tool to boost your business


Do you have an online business and want to promote it to attract traffic that generates leads and increases the sales of your product or service? One of the best alternatives to achieve this purpose is Google Ads, which gives you the tools you need to give more visibility and reach to your business. In this post we will tell you more about this Google sponsored links service.

What is Google Ads?

Google Ads is the name given to a tool designed by Google through which advertisers in Australia and anywhere in the world can have the opportunity to promote their products or services and receive payment, either by clicking on them or by impression.

Google Ads uses the results of its search engine as well as its network of partners involving websites, YouTube videos and apps.

This is how this Google tool gives you everything you need to create ads for your products and services to be seen by your target audience on the internet from any device.

What Google Ads is for

As an advertiser Google Ads will provide you with an extensive network where you can promote your product, service, brand or website to enhance its reach and visibility. By doing so, the chances of capturing the attention of your target audience will be much higher.

Besides, through the options provided by Google Ads you will be able to focus the advertisements generated on this platform around relevant keywords, as well as make use of the segmentation options to optimize their diffusion.  All this will work together to help you attract qualified traffic to your website.

Also, with this Google online advertising program you can control the budget to promote your products and services, that is, set a daily or monthly amount of money to invest in your campaigns.


With Google Ads you can also take advantage of its detailed tracking and analysis options to measure the performance and reach of these campaigns.

Google Ads Effectiveness

Does Google Ads work for my business? This is probably one of the questions you are asking yourself about this tool. Considering that it is a platform used by most online businesses and that it has a vast experience in the area of paid advertising that covers more than two decades, it is more than evident the effectiveness that Google Ads has to help promote any product or service.

Keep in mind also that Google is a search engine used to answer queries through a combination of paid ads and organic results.

Google Ads. How it works?

Once you discover how Google Ads works you will know how to take advantage of this tool to increase traffic to your website and generate the leads you are looking for.

Google Ads is in charge of showing your ads to those users who perform searches associated with your product or service.

In that sense, as an advertiser you will have to bid on search terms or keywords with other advertisers. If you win, your ad will be positioned at the top of the Google search results page, as well as on YouTube videos or related websites.

To do all this you must first create a Google Ads account. Then you will need to set up your ad campaign and define your goals (increase sales, generate leads or increase the visibility of your business).

Words associated with Google Ads that you need to know


Within Google Ads there are a number of words associated with its use that you should familiarize with in order to have a better understanding of how it works:

  • AdRank: This metric is used to determine the placement of your ad and is obtained from the maximum bid multiplied by the quality score.
  • Bid: This represents the maximum amount of money offered by the advertiser for a click on your ad.
  • Campaign types: These represent the ways in which you can spread your product or service with Google Ads (search, display, video).
  • Click-through rate (CTR): This represents the quantity generated by the clicks made on an ad.
  • Conversion Rate (CVR): This metric represents a ratio of form submissions to total visits made to a landing page. A high CVR will indicate that the landing page provides an experience according to what is offered by the ad.
  • Display Network: This refers to an extensive network of websites with spaces to display the ads made with Google Ads, which can be presented as text, images or video.
  • Ad extensions: These refer to elements that will serve to add additional information to your ad.
  • Keywords: These will make your ads reach the people who make searches associated with your product or service.
  • PPC (Pay Per Click): This represents a type of advertising where the advertiser pays per click on an ad.  
  • Quality Score: This metric is obtained from the conjunction of several factors such as the percentage of clicks (CTR), the relevance of the chosen keywords, the quality of the landing page and finally the performance in the SERP.

Types of advertising in Google Ads

Within Google Ads there are different ways to carry out a campaign, which we mention below:

Search Ads

These are shown in the Google results pages (SERPs), which are the first option that most users go when they want to buy something. This ad will be displayed in the same format as other results.


Responsive search ads

These give you the opportunity to generate headlines and copy for your ads in multiple versions. That way Google will select the ones it considers best to be presented on different platforms. It should be noted that responsive ads are tested until you get the one that best suits your target audience.

Display ads

These correspond to those ads that are displayed on the network of websites that are owned by Google. This is called the Google Display Network and gives the website owner the opportunity to earn revenue for each click or impression the ad receives.

Video ads

For those who choose this Google Ads advertising modality, their ads will be presented before, after or in the middle of a YouTube video.

Structure of an ad made in Google Ads

After knowing how Google Ads helps you to promote your product or service on the Internet, it is time to create your first ad with this tool. In that sense, each ad made with Google Ads presents a structure formed by the following elements:

  • Final URL: This refers to the destination URL where the user will be directed when clicking on the ad.
  • Title: This represents the first line of the ad, although this covers a maximum of two lines of 30 characters.
  • Path: This automatically includes the website inserted in the final URL.
  • Description: Here you will have a maximum of 80 characters.

After knowing the essential aspects of Google ads, it is up to you to take the next step and discover all the options that this tool offers you to give notoriety to your online business.

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