If you have started to make ads to publicize your website or business a tool that will be very useful to track their reach is Google Ad Manager. In this post we tell you more about this platform.
What is Google Ad Manager?
This is the name given to a free ad management platform created by Google in 2018 used by all those publishers who register a significant number of direct sales.
This is how Google Ad Manager provides a series of highly detailed controls compatible with different ad networks (AdSense, Ad Exchange, as well as third-party networks).
In addition, Google Ad Manager gives you the opportunity to perform the targeting of your ads based on the pages that make up the structure of your website.
Taking into account that this is a tool that is part of Google’s digital services, it is associated with the company’s Display network.
Therefore, Google Ad Manager serves as a real-time marketplace for buying and selling online advertising.
Through the options available on this platform webmasters can monetize their entire inventory such as websites, mobile apps, as well as videos and games that may be under their control.
Google Ad Manager. How does it work?
Regarding the dynamics that governs the operation of Google Ad Manager this focuses on the purchase and sale of various online advertising space.
To do this, the platform offers two types of account: the first one is free and oriented to small businesses. The second one, called Ad Manager 360, is a paid version with more robust functionalities, ideal for those businesses with more complex needs.
In addition, through Google Ad Manager you will have the opportunity to buy and sell advertising in the following formats:
By purchasing this type of ad, you will have a title, as well as a link to the destination web page and a certain number of characters to describe the product or service you are offering.
It should be noted that these ads can be displayed in the form of medium rectangle, as well as in horizontal, vertical or square.
These types of ads are presented in the form of banner ads in JPG, GIF or PNG format. Within this category, native ads are the most used because of their high effectiveness.
Advantages of Google Ad Manager
When talking about the benefits of Google Ad Manager, the delivery, the measurement and the optimization of ads are the most notable ones.
Each of them can be achieved with the help of this tool regardless of the place from which the target audience comes from. Other benefits to highlight are:
- Cost per click: Here you only pay for each click your ad receives.
- Segmentation: Through the options provided by Google Ad Manager you will be able to carry out the segmentation of your advertising, thus helping your product or service to reach the target audience.
- Creativities: In Google Ad Manager you will have a wide variety of formats and templates to create your ads.
- Investment: You can have a more complete management of the budget for advertising your business online. Thus, you can decide how much money to pay for each click, as well as set the amount of money you will invest daily in advertising.
- Organization: Thanks to Google Ad Manager you can have a proper and effective organization of all advertising displayed on your website.
- Reports: A remarkable aspect of Google Ad Manager is that it has the ability to generate grouped reports of all activities recorded in the ad service. This allows you to have a better control of the results and progress you are getting.
Difference between Google Ads and Google Ad Manager
As far as Google Ads is concerned, this tool is mostly used by companies and organizations that produce content in order to buy traffic in a safe way and use the pay per click (PPC) system to make visitors be taken to specific web pages.
So, this sponsored link platform is more appropriate for advertisers looking for an effective way to promote their products and services.
In the case of Google Ad Manager, this tool has features that make it more suitable for publishers that generate revenue through the site’s ad inventory.
In that sense, the Google Ad Manager interface has options that allow publishers to perform the following actions:
- Make use of third-party networks to drive interest to their ad inventory.
- Consult more customized reports where you can get detailed information about your ad blocks.
- Group different types of inventories (mobile apps, websites, and videos).
- Control your revenue
- Make direct agreements with buyers.
How to sign up for Google Ad Manager
If you plan to sign up for Google Ad Manager let us tell you that this is a simple process.
The first thing you will do is to enter the Google Ad Manager website. Once inside click on the Create an administrator account button.
In case you have a Google Ads or Gmail account you can have the opportunity to log in with either of them. One thing you should know is that you can link the same email address to up to 20 Google Ads accounts.
Then click on the Manage other people’s accounts option if you are managing customer accounts or click on Manage my accounts if you are managing your own accounts.
In the next screen indicate the country and the billing time zone. At this point it is recommended to set the time zone in which you work. Note that once you have done this, the time zone cannot be changed.
Next, select the currency that governs the operations of your business activities. After that click on the Submit button.
Next, assign a name to the Google Ad Manager account you are creating. This name will be shown to the clients in their respective accounts. Take as much time as you need to create the name as it cannot be changed later.
Once you have done this click on the Submit button and you are done; your Google Ad Manager account is ready to be used.
Can I track conversions in Google Ad Manager?
Knowing if their investment is having the expected return is something that will always be in the sight of advertisers.
That is why Google Ad Manager gives all of them the opportunity to add conversion tracking to measure the success of their campaigns in those cases where deals are made directly with buyers.
However, this is only possible by purchasing the 360 version of Google Ad Manager.
We hope this information about Google Ad Manager has been useful for you to learn more about this interesting tool and take the initiative to use it to further enhance the advertising of your online business.