What is Google Ads and how it works?


Wanting to have an online presence, and not knowing what Google Ads is and how it works, is perhaps the most contradictory fact for those who are looking to increase their conversions and clients.

Read us until the end so you know about a tool that has come to take you to the top, for a small investment of your time and money.

What is Google Ads?

When we talk about Google Ads, we are referring to that paid online advertising platform, which has been created by Google, which allows the advertiser to pay per click, or per impression, for their ads.

The platform, today, is widely used when you intend to promote products or services through Google search results, as well as in its network of partners (apps, websites and videos on YouTube).

Those who understand how Google Ads works gain the ability to increase website traffic, receive more calls, and increase visits to their store by creating online ads for Google.


Is it profitable to work with Google Ads?

The profitability of working with Google Ads is not a mystery, since, nowadays, it is not a secret either that the stronger, and more focused, your paid campaigns are, the more clicks you can generate.

That is, you will increase the possibility of generating new customers. It’s just one of the reasons why the platform has become one of the most popular among companies across all industries.

With it, you can create and share timely ads among your target audience, which will work on both mobile and desktop devices. Your company will appear when your ideal clients search for products or services similar to yours.

With this you will have open the possibilities of reaching your target audience, at the right time, when it makes the most sense for them to find your ad. Additionally, over time, the platform allows you to analyze and improve your ads.

And, the best thing is that no matter the size of your business, or the resources you have available, you can adapt your ads to your budget. With the tool, it is possible to stay within a monthly limit, or stop investing at any time.

What is Google Ads for?

You should already have a clear idea of ​​what Google Ads is for, but the most important thing is that you keep in mind that, with the tool, you will have at your disposal a wide-impact network to gain visibility on the Internet.

What can you do with this visibility? Whatever you want! Whether it is promoting products, services, brands, or websites, with great effectiveness, and creating advertising campaigns that will capture the attention of those who are interested in what you offer.

In short, generating and increasing qualified traffic to a website with Google Ads is possible. All thanks to being able to direct ads to keywords that are relevant, and its advanced segmentation options.

Another of the great benefits of the platform is to increase conversions and sales, which is achieved when you reach those users who are interested in the specific products or services you offer.


How does Google Ads work?

Now that you know what it is, let’s move on to how Google Ads works: it will show your ad to those users who are interested in buying your products or services.

As an advertiser, you will bid on search terms, or keywords, and if you win the bid, you will be positioned at the top of search results pages, YouTube videos, or on websites that are relevant based on the content. of your advertising campaign.

For all this, you will have to create a Google Ads account and configure your advertising campaign. Within this process, it will be important that you establish specific objectives such as increasing sales, generating leads, or increasing the visibility of your brand.

Then, you must select those keywords that are relevant to Google users when doing their searches to find products or services similar to those you offer. 

The importance of choosing the right ones comes from the fact that they are the ones that will determine when your ad is shown.

At the end of the entire process, you will go on to create your ads. You will need to make sure that they are attractive and relevant, so that they can be shown in Google search results.

As we know you’re wondering what Google Ads ads include: titles, descriptions, URLs, and additional extensions with the intention of providing additional information to users.


How do you set ad placement in Google Ads?

AdRank is the tool that comes into play when establishing the location of the ads, as well as the level of their quality (without forgetting the amount of the bid).

The quality score is measured by how many people have clicked on your ads when it is shown, that is, the CTR. The former will depend on how well your ad will match the search intent, which is deduced based on:

  1. The experience that the user has on your landing page.
  2. If your ad copy and your CTA offer what that specific user expects based on what they searched for.
  3. The level of relevance that your keywords have.

It will be on the quality level where you should focus most of your attention when running Google Ads campaigns, this will generate lower acquisition costs, and you will obtain better placement.

Get started with Google Ads right now!

Now that you know what Google Ads is and how it works, there is no excuse for you not to join the advertisers who benefit from the platform. Your competition is already there! You can’t stay behind.

Take the time to get to know it thoroughly, and design your first campaign so that its benefits can be reflected in your interests.

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