How to use Google Ads Keyword Planner


Google Keyword PlannerIt is one of the most useful tools you can find online for planning the terms that will help rank your website in the results pages.

Read us until the end to discover how to use Google Ads Keyword Planner for free, taking you from setting up your account to doing your own research work.

Do you know what Google Ads Keyword Planner is?

When we talk about Google Ads Keyword Planner, we are referring to that keyword search tool, which is free.

The intention is that it can be used to discover new keywords, see what their estimated search volumes are, and thus know how much you should bid for each of them.

Although Google Keyword Planner is, practically, a PPC (that is, pay per click) advertising tool, there is also the possibility that it can be used to find keywords that are useful for your SEO strategy.

But, of course, for whatever use you are going to give it, the first thing is to learn how to configure it.


How to configure Google Ads Keyword Planner?

In order to use Google Ads Keyword Planner for free, the first thing you will have to do is set up your Google Ads account. It is such a quick and simple process that we will summarize it in the following steps:

Step 1

Click here to go to Google Ads. Once inside, click on the button that says, “Start now”, and allow access with your Google account.

Step 2

Then, click on the blue link that marks “Switch to Expert mode.” With this action, you will make it possible to create your account without having to create an advertising campaign.

Step 3

Right on the next screen, click on the small link that says “Create an account without a campaign”, and then make sure to select your billing country, your time zone, and the currency you use, so that you can proceed to do so. Click “Send”.

Step 4

Once you are on the confirmation page, click “Explore account”. With this, your Google Ads account will have been perfectly configured.

Now, look at the menu bar. There, select the “Tools and Settings” option, so you can go to the “Planning” column, and then you can finish by clicking on “Keyword Planner.”

Step 5

This will be where all the keywords will be. Take a look at the tool, try to familiarize yourself with it, and if there is something you don’t understand, don’t worry. Now we will teach you how to use it.

How to use Google Ads Keyword Planner?


If you already have your account set up, you’re ready to jump into this explanation. To understand how to use Google Ads Keyword Planner, all you need to know is that Google’s keyword research tool will offer you the following options:

  1. “Discover new keywords”, which will be useful in case you want to find keyword ideas.
  2. “See search volume and forecasts”, which will help you when you intend to see the search volumes, and metrics, for an existing list of keywords.

Now, let’s delve into both.

Discover new keywords

You will only have to select this option if you want to do keyword research that will be useful when you need to find new keyword ideas.

Here, you will see the following tabs:

Start with keywords

If you have a keyword, or several, in mind, it is advisable to start with this method. What you will gain will be to obtain a list of ideas that are related to the ones you had thought of.

For example, you may want to find keywords that relate to the term “local SEO.” If you type that keyword into the search bar, and then click “View Results,” the new ideas will appear.

As one of the best tips for using Google Ads Keyword Planner, it is advisable to enter the URL of your website so that Google eliminates those services, products, or brands that you do not offer.

Continuing, in the results that will be shown, you will also be able to take a look at the average monthly searches for each term, the bid prices, and much more valuable information.


Start with a website

Another option you have, to find keyword ideas, is to enter the URL of a website, or a specific page. Thus, you can find those terms that are related to the content.

After having entered the URL, you will only have to click on “See results”, and the tool will behave in the same way that we have already mentioned in the previous option.

Search volume and forecasts

If you already have a list of keywords, this will be the option you should use. With it, you will be able to see the search volumes, the frequency with which these terms are searched (the average for each month), among other metrics.

Using this function is extremely simple, you will only have to enter your keywords in the search field (you can copy and paste), either adding one per line, or separating them by commas. 

With this, you click on “Start”.

Google Ads Keyword PlannerIt will show you the same results page as in the previous function, but now you will only get information related to the terms you have added. That is, there will be no new ideas.

On the left side you will see the button that says “Forecast”. When you click on it, you will see Google’s prediction of the clicks and impressions you would get with the keyword you have chosen.

Go to Google Ads Keyword Planner right now!

Now that you know how to use Google Ads Keyword Planner for free, don’t waste another second. Go to the tool, and start benefiting from the ideas, and metrics, it provides you.

Clicks, impressions, click-through rate, and average cost per click are just some of the things you will know for sure once you start using it.

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