Free tools have come a long way since their early days and Google Ads and its Keyword Planner have emerged as a key component for businesses and marketers looking to maximize their online presence. To harness the full potential of Google Ads, understanding and effectively using the Google Ads Keyword Planner is crucial. Thanks to the specific tool, you can reach an even bigger audience, making easier the process of peaking on any search engine, fast.
Keywords are important, more important nowadays, thanks to how factors such as trust, awareness, and others, affect any brand. Being featured in search engines can change the way most of your customers interpret your brand, making it a more approachable and reliable option. Here, we will explain to you how to get the most out of this tool and use it in your strategy more effectively.
What is the Google ads keyword planner?
The Google Ads Keyword Planner is a free tool offered by Google that allows advertisers to research and identify keywords relevant to their products or services. This tool plays a key role in shaping your ad strategy by helping you discover the keywords that your target audience is actively searching for. In other words, you will know how to approach your clients and higher your rank online.
By using the Ads Keyword Planner, you gain insights into the popularity and competitiveness of keywords, enabling you to make informed decisions about which keywords to target in your ad campaigns. Combining this with a few other available free tools, you could improve your reach and the number of new leads you can turn for your business.
Why do you need to prioritize your Keyword Research?
Keyword research is the cornerstone of any successful ad campaign. Google Ads simplifies this process by providing data on keyword search volumes, trends, and competition levels. This information helps you choose keywords that align with your campaign goals and budget, pushing your ads and your site to feature on other websites or relevant searches.
For instance, if you’re running a budget-conscious campaign, you can focus on low-competition keywords that are still important to your niche. On the other hand, if you want to maximize exposure, you can identify high-volume keywords that may have more competition but also offer greater visibility. No matter which one you choose, without using an ads keyword planner, you won’t be able to reach anyone.
How to use Google ads Keyword Planner?
As with every single tool related to Google ads, the keyword planner it’s very easy to use once you learn the basics, such as the filters, and how to analyze the data. Rather than a step-by-step guide, we will explain to you how to use some of the key filters available and why they are so relevant to your venture:
Positive Keywords vs Negative Keywords
Negative keywords are as crucial as positive keywords in optimizing your ad campaigns. Any Keyword Planner helps you identify negative keywords – terms for which you do not want your ads to appear. This ensures that your ads are displayed to a highly relevant audience, reducing wasted ad spend.
For instance, if you’re selling premium smartphones, you can use the Keyword Planner to identify negative results like “cheap,” “used,” or “free.” This prevents your ads from being displayed to users looking for low-cost or second-hand devices, ultimately improving your ad campaign.
Overlooking this aspect can make your ad appear on sketchy websites, or irrelevant ones that won’t gain you money or possible clients.
Budget Allocation and Cost Estimations
Budget allocation is a critical aspect of ad campaign management. Google ads Keyword planner aids you on how to manage your budget, by providing cost estimations for your selected keywords. You can get a rough idea of how much you may need to bid for a particular keyword and plan your budget accordingly.
By understanding the estimated costs, you can optimize your budget allocation to focus on high-value keywords that align with your campaign objectives. This strategic approach ensures that you make the most of your advertising budget while achieving your desired results.
Seasonal and Trend-Based Campaigns
For businesses, running seasonal or trend-based campaigns, it’s essential for the kind of products and assets they offer. Using an ads keyword planner can improve every aspect of any campaign if you face the same case we mentioned. It allows you to identify keywords that are currently trending or are likely to gain popularity during specific seasons or events.
By staying ahead of trends and aligning your ad campaigns with seasonal keywords, you can capitalize on peak demand periods, effectively reaching your target audience when they are most receptive to your offerings. Not only this will improve your gains and justify any extra investment, can also turn clients into leads.
Keep in check your reach and data
Defining your reach will curate your ads to be appealing to clients that will be able to go into your business, in case you aren’t planning on selling globally. Filtering your keywords by location, language, and search network will improve your results.
Another way to improve the final data you can collect it’s by filtering more specific information, such as Organic Impression Share, Organic Average Position, and Competition.
You will be able to analyze how many people are really interacting and interested in a specific topic. This can help your campaign to curate specific terms to actually become engaging.
Benefits you can get by using Google Ads Keyword Planner
The Google Ads Keyword Planner enables you to gain insights into your competitors’ keyword strategies. You can identify which keywords your competitors are targeting and gauge their competitiveness.
Knowing more about your competition, and how the customers are interacting with certain topics put you ahead of them. Thanks to this, you could aim to be ahead of them or change the view of your strategy before it’s too late.
This information is essential for benchmarking your ad campaigns against industry competitors. It helps you refine your strategy, discover untapped opportunities, and differentiate your ads to stand out in the crowded digital landscape.